Belmoca bvba @ Host 2021

Exhibition set-up

After the first collaboration at Host 2019, this Belgian company asked us again to design their stand for HostMilano, a very important fair in the Horeca sector. In line with the visual identity of the company and without abandoning the refined elegance for the event of two years earlier, for this small stand we worked with high-impact light graphics and displays for the customer’s products. On the ground, a natural oak effect parqcolor floor has been re-proposed and the walls are in matt black, totally in contrast with the white graphics that underline the vivacity of colors of the brand’s coffee pods. The hanging in orange, the main color of the brand, attracts the attention of visitors and advertises the customer’s name even from a distance.